One eyebrow pencil to pry open the makeup market

In China's fast-growing eyebrow pencil market, "eyebrow eyebrow pencil" is also one of the most active segments. According to Infinity, the brow market has grown significantly over the past five years, with 56% of Chinese eyebrow pencil consumers using brow products on a daily basis. Cato data also shows that the brow eyebrow pencil market in China has maintained a 45% growth rate over the past few years.

Eyebrow eyebrow pencil has been around for a long time in China's history. The complexity of the pattern, the length, thickness, straightness and thickness of the changes, but also left a lot of records. Faraway mountain eyebrows, willow eyebrows, shocking eyebrows, etc., all flourished in ancient times. Dream of the Red Chamber" wrote Lin Daiyu with "smoke eyebrows", clear, light, curly attitude, the kind of softness that wants to say, "two bends like Sheng non-sheng cage smoke eyebrows, a pair of seemingly happy non-happy eyes, the state of the two tracks of worry, delicate attack a disease.

Pry open the eyebrow pencil market with one eyebrow pencil According to Infinity, the brow market has grown significantly over the past five years, with 56% of Chinese eyebrow pencil consumers using brow products on a daily basis. Cato data also shows that the brow eyebrow pencil market in 

China has maintained a 45% growth rate over the past few years.Eyebrow eyebrow pencil has been around for a long time in China's history. The complexity of the pattern, the length, thickness, straightness and thickness of the changes, but also left a lot of records. Faraway mountain eyebrows, willow eyebrows, shocking eyebrows, etc., all flourished in ancient times. Dream of the Red Chamber" wrote Lin Daiyu with "smoke eyebrows", clear, light, curly attitude, the kind of softness that wants to say, "two bends like Sheng non-sheng cage smoke eyebrows, a pair of seemingly happy non-happy eyes, he state of the two tracks of worry, delicate attack a disease.From ancient times to the present, Chinese women consumers have never ignored the importance of "drawing eyebrows to modify the shape of the face", which is the reason why eyebrow eyebrow pencil has been long lasting. According to public data, the share of eyebrow products in China's entire eyebrow pencil market has reached 8%, while in Korea and Japan, eyebrow products account for less than 5% of the local eyebrow pencil market, so it is clear that China's market share of eyebrow products has exceeded that of Japan and Korea.

Riding on the trend, recently, True Pearl Beauty launched an eyebrow pencil, officially entering the eyebrow eyebrow pencil market.

"Three in one" eyebrow pencil, multiple effects to meet a variety of needs

The product, called the "Fine Eyebrow Pencil", and the previous products of True Pearl Beauty, also adhere to the "3P principle" of "using pure ingredients, raw materials with proven origins, and formulas that can be proven to work". "The 3P's are the same as in the past.

The special thing about eyebrow products is that they are distinctive through their innovative design. The new eyebrow pencil became an instant hit with consumers because of its novel, unique and convenient use.

The novelty is firstly reflected in the design, the automatic eyebrow pencil has changed the design of most eyebrow pencils, using a three-in-one design. The first is a three-dimensional machete shape, the second is a spiral soft brush tip, and the third is an automatic pencil sharpener.

Among them, the machete shape is designed with a thin, fine blade for delicate outlining and root definition. The width of the cutting surface is flat, which helps to fill in the color evenly and form a stroke. That is to say, the eyebrow pencil effect is mostly brought about by the design of the machete shape. In addition, the spiral brush head helps to comb through the brow shape and create a variety of flattering looks.

Due to the development of semi-permanent and permanent eyebrow tinting technology, eyebrow eyebrow pencil products have begun to focus more on the longevity of the results. According to the brand, the product is made from a special formula from a Japanese luxury brand, and its core ingredient is a double high-quality wax, containing synthetic Japanese wax and beeswax, which makes the brush smooth and delicate, soft and easy to show color. The pencil is pure and soft in tone, smooth and easy to apply.

Global direct manufacturing" to optimize the product supply chain

Speaking about the product, Peggy, the founder of True Pearl Aesthetics, revealed at a recent roundtable in Italy that she was interested in the eyebrow pencil product when she went to Japan three years ago, and after three years of research and development, the product was finally launched.

Peggy said, in the road of scientific research, True Pearl Aesthetics searched the world's well-known, long, no bad history, service international big brands of partners, the first to spread the "global direct manufacturing" network. "From raw materials to technology research and development, production process and continuous technical innovation, even to the most basic product packaging design, are strictly pursuing the cutting-edge and optimization of the product."

"No matter how the market changes, using the quality of big brands, making good products and giving consumers the most affordable prices is the unchanging philosophy of True Pearl Aesthetics." Peggy said, how to integrate global resources for Chinese users and provide quality products is the consistent pursuit of True Pearl Aesthetics.

"True Pearl Aesthetics selects high-quality front-end resources, raw materials and technologies just to better build products and give them unique characteristics, which is the meaning of 'made directly from the world'." Peggy admits that the winning formula of a brand is to have its own unique characteristics in the same category, and it is these unique values that really build the brand image.

In addition, the other significance of "Global Direct Manufacturing" is to optimize the supply chain. In Peggy's opinion, the supply chain behind a cosmetic product is very long, and the core ingredients and core technologies of each product are different in each factory.

"Since each factory has his unique strengths and mastery of targeted independent customized R&D instruments and core technologies, when choosing to cooperate, we will examine their superior technologies and cooperate with them, selecting their specialties. As with talent, the best results will come from playing to their strengths." Peggy says.

The trust the market has placed in the quality of the "Essence Auto Eyebrow Pencil" shows that the brand is proving its sincerity and strength by forging products like this one that draws on the best global supply chain and connects the best of the industry in countless countries. In the beauty field, which has a strong momentum of development, True Pearl Beauty is marching forward on the road of "global direct manufacturing" which brings together the essence of the world and expands the color of the world.